Hubbard Street Dance Screen

Hubbard Street Dance

Chicago, IL

Photography: Bill Zbaren

Hubbard Street came to us with a unique set of challenges. Their deteriorating performance studio in the West Loop Gate neighborhood needed restoration, and they needed a stronger local identity.

Our renovation of the dance company’s façade was a dynamic brand composition, a reflection of this organization's vibrancy, the energy that the company presents on stage, and their vitality within the Chicago cultural community.

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Existing building elements were repaired or replaced to restore the envelope’s integrity. On the two street-facing elevations, we utilized aluminum panels and a perforated folded modular system that helps to unite the previously disjointed façades.

Suspended off the building both as a canopy marking the entrance and as a marquee identifying the building at a larger urban scale, the folded screens interact with sunlight, engaging the viewer in a direct relationship with the building.

The project was instrumental in setting off a tone of growth and revitalization for the emerging neighborhood.

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